Most popular Halloween costumes of 2022, according to Google Trends

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Halloween is here, and if you’re still trying to figure out your costume, Google may be able to help.

Whether it is a creative DIY, pop-culture inspired, couple, group or sexy-styled costume, you’re bound to see people dressed the same while trick-or-treating or at a spooky party. Last year, “Squid Game,” “Among Us” and Cruella De Vil costumes were some of the most popular picks of 2021. 

This year, Google Trends released its 2022 FrightGeist, which lists the top searched costumes in the U.S., as well as the most popular ones in cities across the country. Here are the most popular Halloween costumes this year nationally and around the country:

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Most popular Halloween costumes of 2022

The top 10 Halloween costumes of 2022 are mostly inspired by popular films and shows. Yet, the most popular costume of them all is a witch for the second straight year. 

Other-character inspired costumes in the top 10 include some things we watched, like Spider-Man. Although the “Spider-Man: No Way Home” came out in December 2021, the film featuring the return of Andrew Garfield and Tobey Maguire reached the top 10 highest-grossing films in U.S. history earlier this year. Dinosaurs stayed in the top three, coming off the heels of “Jurassic World Dominion” in June. 

"Spider-Man: No Way Home" became among the top 10 highest-grossing films in U.S. history earlier this year.
Owen Grady (Chris Pratt) gets chased by a speedy and very deadly Atrociraptor in "Jurassic World Dominion."

Running up the hill of most popular Halloween costumes were “Stranger Things”-inspired outfits after it’s dramatic and heart-stopping fourth season dropped on Netflix in the summer. 

Here is the rest of the top 10:

  1. Witch
  2. Spider-Man
  3. Dinosaur
  4. “Stranger Things”
  5. Fairy
  6. Pirate
  7. Rabbit
  8. Cheerleader
  9. Cowboy
  10. Harley Quinn

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Notable trending Halloween costumes

“Hocus Pocus” costumes ranked at No. 14. The sequel to the 1993 cult classic was released last month. 

The Sanderson sisters – Mary (Kathy Najimy, far left), Winifred (Bette Midler) and Sarah (Sarah Jessica Parker) – return to Salem in the family-friendly Halloween sequel "Hocus Pocus 2."

More of the highest-grossing films of the year are also inspiring costumes. Batman comes in as No. 19, “Top Gun” costumes are No. 44 and Elvis Presley costumes are No. 56 most popular. Scarlet Witch and Wanda Maximoff from “Doctor Strange in the Multiverse of Madness” show up at No. 93 and No. 94.

Other notable costumes in the top 100 include: Bear at No. 21, mermaid at No. 34, Pokémon at No. 37, Bluey at No. 42, horse at No. 61, unicorn at No. 79 and chicken at No. 88. 

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Popular Halloween costumes across the US

Google Trends lists the most popular costume in at least one city in each state, and some cities have interesting picks that didn’t make the list. In the Yakima-Pasco-Richland-Kennewick area of Washington, the most popular is a stormtrooper. In the Cheyenne, Wyoming and Scottsbluff, Nebraska area it’s a roller coaster. Rapid City, South Dakota is a Viking and Alpena, Michigan is a broken doll.

Fresh off a move from Indiana to California, Joyce Byers (Winona Ryders) embarks on a big adventure in the fourth season of Netflix's "Stranger Things."
Finn (John Boyega, left) runs into Poe Dameron (Oscar Isaac) aboard a First Order ship in 'Star Wars: The Force Awakens.'

More popular costumes by city:

New York City: Fairy

Los Angeles and Atlanta: Spider-Man 

Chicago: “Stranger Things” 

Houston: Witch

Philadelphia: Rabbit

Follow Jordan Mendoza on Twitter: @jordan_mendoza5.

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