Awards season is upon us.
Hollywood’s best have already adorned the purple carpet for the Golden Globes, SAG awards and Grammys. The Academy Awards will quickly be heart stage.
Business homeowners also needs to think about the beginning of 2020 as their awards season.
This is a wonderful time to plan on coming into some key award competitions that may construct your organization’s credibility, add management and authority positioning, and create earned media and PR alternatives.
While many enterprise awards have worth and positively are price pursuing, others don’t.
Here are 5 ideas that can assist you safe a prestigious honor after which leverage it for a most return on funding.
1. Develop an awards technique.
Companies ought to take a proactive strategy. They must perform a little analysis and decide which awards will likely be most helpful in serving to them develop their model.
In some circumstances giant, nationwide honors are the one ones price chasing. For others native awards, reminiscent of Fastest Growing Companies, Top Accounting Firm, Best Places To Work and many others., can provide a excessive degree of status in your shopper base and prospects.
2. Designate an awards ambassador.
Many companies make the error of laying aside award submissions then understand they solely have a restricted time to get all of the supplies compiled and submitted.
Designating a degree individual to be your awards ambassador can be certain that all crucial paperwork is available. They may also search out award alternatives in-line with the corporate’s mission and values.
3. Fine tune focus and prices.
Nearly all respected awards are given out for free of charge or require a small, reasonably priced entry payment. However some ask for a hefty sum only for consideration.
While the sponsoring firm actually incurs some prices with processing and judging purposes, these with seemingly extreme charges must be averted.
Many unknown organizations virtually proclaim you could have already been named the highest firm in your class and for an $800 payment will safe your itemizing and ship you a pleasant trophy. In the long term these meaningless honors haven’t any worth for you or your shoppers.
4. Share your award along with your staff.
Some firms will spend hours engaged on an awards software then bury the information as soon as they obtain their particular honor. They place their plaque or trophy on a shelf within the foyer after which overlook about it.
The enterprise proprietor ought to be certain that all members of the staff share on this success. The award must be proven and highlighted throughout an organization assembly. Those most answerable for attaining the award must be acknowledged.
News of the award must be posted on the corporate web site and included within the e-newsletter. The award can function automobile to construct staff camaraderie, improve status, enhance worker satisfaction, and create a buzz all through the group.
5. Leverage your recognition for optimum branding and publicity.
Most awarding organizations will try to spotlight its honored firms. Usually this happens by means of a list within the occasion program, an advert in a publication, or a template information launch despatched to the winners to hopefully distribute to their native media. However companies ought to escalate these efforts.
Winners ought to submit the information of the award, and the accompanying photograph and/or video, on its web site and all viable social media channels. Company formatted information releases must be created and distributed to the native media, enterprise publications and commerce journals.
News of the award could be highlighted in an electronic mail e-newsletter despatched to shoppers. An award badge or line of recognition could be added to electronic mail signature strains. A narrative surrounding how the staff made the accomplishment occur offers glorious content material for the corporate weblog.
Winning a prestigious award can have many advantages. It not solely elevates the corporate within the minds of its staff and shoppers, but additionally serves as a sexy software to recruit new staff.