Tips for Creating A Successful Christmas Santa’s Grotto


Some Top Tips For Running A Successful Santa’s Christmas Grotto

Are you running a Christmas Grotto this year and need to stand out from the crowd? With hundreds of Grotto’s now all over the UK it is even more important to put on a good show to attract as many paying customers as possible. One of the simplest things to do is make sure that you give a great gift as your toy from Santa. Whether you charge £2 for your Grotto or £20, giving a toy that represents value for money.

Whether you source ready wrapped grotto toys or you wrap your own gifts, make sure you get a good range of toys to suit all ages (up to about 10) and genders. If you want to keep it simple you can just offer a generic unisex toy like a plush teddy for the younger ones and a craft kit for the older ones. Most people now source ready wrapped grotto toys as it takes away much of the hassle of organising your grotto event. Children are more likely to be brought back the following year if they received a great toy from Father Christmas.

You can also try adding value to your Christmas Grotto by including various add on activities for the children to do along with visiting Santa. Arts and crafts areas for painting and decorating Christmas ornaments or stockings is a great way of making your Grotto experience more immersive. If you have space why not create a workshop space where staff dressed as elves can help the children create fun Christmas creations. If you have long queues why not set up fairground style games like Christmas hoopla or plush snowball throwing. Paint a large board and cut holes in it with painted on scores, the child with the highest score each day gets put into a raffle to win a great prize at the end of the season.

Making sure you advertise your Grotto well is a must. Alongside your usual signage and mail outs why not send some small free gifts to some local schools to entice them along to see your Santa.

Lastly, make sure you make your Grotto look as magical as possible. Use fairy lights, plush toy animals, Christmas trees and decorations, fake snow to create a space that will make children feel like they are in a magical wonderland.

Happy Christmas!

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