The E3 Social Media Strategy is basically a quite simple concept. It’s about understanding what to do, the best way to do it, and the best way to measure your outcomes while you’re achieved.
It’s a method that springs from lengthy expertise, and that can propel your organization ahead towards your targets.
You can name it E3, or E cubed, however by any title it is going to assist your organization make the appropriate selections, implement these selections with talent, minimal effort and expense, and most significantly, it is going to let you measure your outcomes.
The 3 “E’s” are Effectiveness, Efficiency and Efficacy:
1. Effectiveness means “getting the RIGHT job DONE.”
If you are doing the mistaken job, it would not matter how properly you do it. If you are heading within the mistaken course, it would not matter how briskly you run. If you do not know the place you are going, it would not matter which course you observe. The E3 technique allows you to plan your work, after which to work your plan. Effectiveness isn’t the identical for each firm, so there are not any cookie-cutter options. We work with you to make clear your imaginative and prescient, solidify your mission, chart your course, and guarantee your satisfaction.
2. Efficiency means “getting the JOB done RIGHT.”
If you could have the appropriate imaginative and prescient, mission and course, however you’re performing inefficiently, you’ll not obtain the satisfaction you benefit. If you obtain your targets, however achieve this at too nice an expense, in time or sources, you should have completed lower than you deserve. If you’re spinning your wheels greater than is totally crucial, you’re losing your power, time and momentum.
3. Efficacy means the “CAPACITY or POWER to PRODUCE the DESIRED RESULT.”
You have recognized your imaginative and prescient, mission and course; however now you want the horsepower to get there. Furthermore, to justify the associated fee, to chart your progress and to acknowledge your vacation spot while you arrive, you will need to have stable analytical benchmarks alongside the way in which – we name them “metrics.” Up till just lately, Social Media Metrics have been essentially the most elusive element of technique execution. The E3 technique incorporates, depends and relies upon upon, the most effective analytical principle and observe, from the most effective thinkers and thought leaders, that’s at present accessible. Without a instrument for testing outcomes, you may by no means know the place you’re.