Sample Business Plan Outline

If you might be searching for a companion, funding, angle investor or enterprise capital you can be requested for a marketing strategy. Even if you’re not in want of capital within the formation of your new enterprise endeavor you’ll nonetheless be glad you ready a marketing strategy that will help you show to your self that you’ve got the best stuff and that the enterprise is economically viable. The first step within the creation of your new enterprise will likely be making a personalized marketing strategy. Please use this define as your template to insure you don’t neglect something essential. This is a marketing strategy format and description I had created after studying over ten marketing strategy books and taking the very best of every of them and placing them into one define. I give this to your freely and want you nice success in your new enterprise. It is the good entrepreneurial spirit and the entrepreneur that construct this nice nation, glad to see you might be certainly one of us

BUSINESS PLAN

I. EXECUTIVE SUMMARY

A. Form Of Business

B. Introduction

C. State Of Technology

II. OBJECTIVES

A. Goals

1. Market Share

2. Sales

3. Customer Service

B. Statement Of Purpose

III. COMPANY ANALYSIS AND INDUSTRY ANALYSIS

A. Location

B. Background

1. Accomplishments

2. History

3. Strengths

C. Local

1. Trends

2. Business Climate

D. Position For Growth

1. Future Of Industry

IV. MARKETING ANALYSIS

A. Marketing Strategy

1. Customer Markets

a. Types

2. Government Markets

c. Agencies

d. Divisions

3. Non-profit Markets

f. Organizations

2. Risk Considerations

a. Politics – Special Interest – Government

b. Competition – Profiles

3. Inventory

a. merchandise

b. Supplies

c. Purchasing

4. Equipment

a. Layout

b. Type

5. Sales

a. Tactics

b. Pricing

c. Promotions – Advertising

6. Media

a. Fundraising

b. Newspaper

c. Radio

B. Demographics

1. Scope

2. Segment

3. Surveys – Etc.

4. Markets To Exploit

5. Types Of Customers

C. Distribution

1. Customer Service

2. Delivery

3. 1-800 Number

4. Flyers

V. MANAGEMENT

A. Implementation

B. Controls

C. Training

D. Labor

E. Independent Contractors

VI. OPERATIONS

A. Hours

1. Operation

2. Delivery

3. Specialty

B. Maintenance

1. Vehicles

2. Equipment

VII. LEGAL STRATEGIES

A. Licenses

B. Regulations

C. Insurance

VIII. FINANCIAL STRATEGIES

A. Taxes

B. Capital Requirements

1. Financing

2. Required Investments

3. R.O.I.

4. Breakeven

5. Working Capital

C. Benefits

1. Security

2. Health Coverage

D. Projections

1. Ratios

a. Quick Ratio

b. Debts To Assets

c. Asset Turnover

d. Cash Flow

E. Expenses

1. Lease Payment

2. Royalties

3. Printing

4. Insurance

5. Utilities

6. Telephone

7. Labor

8. Bank Fees

IX. STRATEGIC PLANNING ANALYSIS

A. Long Term Goals

B. Manager Plug-Ins

C. Renewal Of Franchise License

X. APPENDIX

A. Competitors Brochures

B. Feasibility Studies

C. Picture or Rendering of Location

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Source by Lance Winslow

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