Interview-Sanjay Kumar, Founder and MD Vitaminhaat

Our Company Sub dairy Varion FoodSciences Pvt Ltd. was fashioned with the premise to supply efficient and reasonably priced options to well being lovers. Today, Our Company gives India’s largest vary of real well being dietary supplements throughout classes that features all main manufacturers. It has grown from a workforce comprising 4 members in June 2016 to 10 plus and goals at turning into India’s Numero Uno on this phase. A workforce comprising skilled nutritionists, counsellors and product specialists, assist clients in selecting the best product/service through reside chat, e mail and cellphone.

Sharing his perception on the enterprise, Sanjay Kumar, Co-founder and MD of this firm, says, “We source the best health and wellness products from across the globe and provide them to every Indian via premium online shopping experience. Our offering covers categories like Nutrition, Sports and Fitness, Diabetes, Home Devices, Eye, Personal Care, Beauty, Parenting and Premium Organic, Ayurvedic health and beauty products. We partner directly with brands and their authorized channels, to ensure strict quality control and deliver 100% genuine products.”

“We believe it is high time that we combined great technology, smart design and awesome customer care to give India a massive health and wellness boost. While there are challenges that need to be overcome, we are driven by our vision to become a dependable, household name in India, and offering customers direct access to genuine health products at best prices,” added Sanjay Kumar.

The enterprise is backed by eminent Ayurveda practitioners Ayurveda Shri M. N. Choubey and Dr. Prof S. Tiwari and Dr. N. Panchakshri and Dr. R. Panchakshri and Dr. Minal Vaze who’ve served via a number of generations and Industry stalwarts from US, like Mr. Sid Shastri, who has co-founded Jarrow Formulas US and given their life to this Industry.

We have filed Three patents for innovation and we’re trying ahead that our scientific workforce will likely be filling some 9 odd patents lined up. It will increase our visibility out there as a Innovator of dietary supplements for Indian and different markets.

Sanjay shares his views on e-commerce within the well being vertical

Is shopping for well being on-line just like every other e-commerce transaction or is there any form of hesitance?

Authenticity performs a serious position in well being associated purchases. We make investments closely in our provide chain to make sure we successfully combat in opposition to gray/pretend merchandise. Consumers are unaware of

the rampant gray market / pretend merchandise in well being and come to us for the real assure high quality merchandise.

Can you give us an perception on the expansion of this firm?

It has seen quick progress from a lower than 5 individual workforce about two years in the past to virtually 10+ workforce as of now. We began with 200 SKU’s and now inventory over 3,000 SKU’s. We are the dominant participant in numerous our core classes and are bigger than many of the offline retail chains on this sector.

What are among the merchandise that do nicely on the web site?

Our prime promoting classes are Ayurveda dietary supplements for all fashionable way of life associated and power issues and sports activities vitamin, health, well being units, diabetes and so forth.

How have you ever been selling the web site?

We promote largely via on-line media. This consists of promoting on Google, Facebook, and different advert networks, website positioning, Social Media advertising and marketing amongst others.

Going ahead, how will this firm evolve as a healthcare model?

We intend to be the one-stop store for all well being and health provides.

It launched {a magazine}, what was the rationale behind it?

We see a spot in info round varied subjects associated to well being. We have numerous in-house content material that we needed to share with the net group. Doing a web-based journal is step one in direction of that.

How does your supply mannequin work?

We ship via varied logistics companions. Usually supply occurs inside two enterprise days to metros.

What is the form of funding you will have obtained and what’s the income mannequin?

We are initially proof against go for outdoor funding as we’d lose out on the flexibleness of the enterprise. We have not too long ago acquired an present facility to make our personal dietary supplements and scale up our operations. Once finished we could strategy for Funding or we’d go the IPO route.

Popular e-commerce websites are stated to be bleeding profusely, what’s your view on the way forward for e-commerce area in India?

We imagine India will take at the least 3-Four years to mature as an e-commerce market. We are basing our progress on sturdy fundamentals and are assured that for all gamers who’re doing the identical, there may be loads of room to develop. We have a robust base in exports markets and we want to faucet that market as al different nations have realised the significance of Ayurveda science and merchandise.

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Source by Ruchi Vishwakarma

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