There is a lot of buzz in business and industry about using social media as part of your core internet marketing business strategy. It makes a lot of sense, because of the sheer volume of people dedicating huge amounts of time to using these sites – it is a market that is very easy to tap into that spans the entire globe and is there all the time.
Those in the know in the internet marketing business take social media incredibly seriously. The modern internet, or “Web 2.0” as it is often known, is used more for social networking than for anything else, with Facebook, Twitter, and, increasingly, Google+ dominating a lot of the time people spend online. Now that more and more people use mobile internet services and special apps on their phones and other mobile devices, people are checking their social media sites for updates on the go, many times a day. This is a market that works quickly, responds freely, and is interested in what their friends have to say. If you can appeal to these people by talking to them through the media that they love, then word of mouth will spread very quickly and you will see the results.
Of course, another advantage to having social media at the center of your internet marketing business strategy is cost. Internet marketing via advertizing, pay per click and other models, has an associated cost. Yes, these models are designed to give you the best return on investment, but you still have to pay. Setting up a presence on Facebook, Twitter, a blog, or indeed any of the other sites that make up the social media world, costs nothing but time at the most basic level. Of course, you may choose to pay for professional designers, writers and consultants if you are very serious about it, but if you are a small business then there is a lot you can do at home for free.
When you start to use social media, think through the branding and the message you want to be sending out. No matter how small your business is, everything from the name of your blog and your Twitter account through to the color schemes you choose to use creates a sense of branding, and even the smallest business will have a more positive impact on its customers if it thinks this through like a corporate giant would. Once you know the look and tone you want for your social presence, begin to create an internet marketing business strategy.
Plan how you will draw in more readers for your blog using SEO, and then get those people to like your Facebook fan page or follow you on Twitter. Work out where the calls to action are going to be, and what your goals are – do you want to make sales, collect potential customers details, or just collect them on your social media sites so you can push promotions out to them? How can you best do this?
Once you start to put your internet marketing business strategy into play, you will see that you suddenly have access to countless prospects you never could have reached before.