Communications and comfort big (Nasdaq: RIMM) RIM, the maker of the ever present Blackberry, sees a quantity of defining developments forward. These replicate the themes of my very own analysis and are cornerstones of the MIT AgeLab
Motley Fool's Dan Dzombak January 26 article, "4 Key Trends RIM's Futurist Foresees," experiences on a chat given by RIM's Manager of Innovation & Technology Futurist, Joseph Dvorak, PhD. Dr Dvorak identifies 4 developments affecting the longer term of the sensible telephone:
(1) Aging world: the median age on the planet in 2000 was 26, by mid-century it is going to be 36 and the quantity of folks over 60 will triple – to just about two billion folks;
(2) Connectivity: sensible telephones, different units and wi-fi suppliers will blur exercise, place, and push developments we already see in social media and interplay;
(3) Empowered customers: Consumers will proceed to undertake instruments that assist them monitor and handle their relationship with corporations, eg, social media that advises on all the pieces from restaurant choices, to monetary companies, to 'hey, the place's my bundle?'
(4) 'Values' buying (eg, inexperienced customers). Values buying is not only for youths. Where there’s a rise in 'coloration causes' (my phrase) – shopping for inexperienced, supporting pink, and serving to pink – ageing child boomers are more and more all for their social impression and legacy. That is, 'what am I contributing and what is going to I depart behind?'
Insight & Innovations
Alone These developments are fascinating and enterprise in addition to authorities should be conscious of their attainable impression on the longer term. However, the longer term of ageing and innovation is a mixing of these developments – not the extension of anyone.
What occurs when older customers are ubiquitously linked, empowered and make buy selections on values past value and high quality? For instance, what would possibly wireless-enabled well being or caregiving companies within the pocket of an ageing boomer seem like? Will ubiquitous computing energy, social media, and worth buying create digital collaborative networks of service suppliers for sandwiched boomers at this time and frail boomers tomorrow? Can you think about the emergence of a 24/7 on-demand, at all times 'seen' in your sensible telephone, inexperienced, transportation service for a social community of 'mates?'
The enterprise alternative is to not be merely conscious of these developments, however to mix them, envision competing realities and to see these different futures as drivers of product and repair innovation.