You may have seen several digital signage displays at different venues. You may have found them attractive, without knowing too much about the technology or thought behind the display. Well, this guide will tell you a great deal about digital signage, without making it complicated. So, here goes…
So, what is digital signage? It is a sub segment of signage. It uses technologies, such as LCD, LED and Projection to display content that includes digital images, video, streaming media, and information.
Such displays can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings. These displays are a staple for wayfinding, exhibitions, marketing and outdoor advertising. The market is expected to grow from US $15 billion to over US $24 billion by 2020.
Digital signage is used to inform and persuade, and these are being installed in public spaces all over the world. While traditionally, retail and transit systems have used this, increasingly, campuses, government institutions and corporations are finding their own ways to benefit from this increasingly affordable technology.
Companies use digital signage to welcome visitors, to show meeting schedules, or to tell employees what’s for lunch. It also has creative uses. For example, universities can remind students that registration for classes ends tomorrow, or then, they can be directed to an interactive touchscreen to find their way around campus.
As the day comes to a close, screens in your facility might show local weather and traffic so that people can plan their commutes efficiently. What you show using such systems, is only limited by what you can imagine and create.
Digital signage has several benefits. Some of them are:
- The screens are bright and show motion
- You can deliver breaking news in real-time
- You can display multiple messages and images on a screen at once
- You can change what’s on the screen throughout the day
- It is cheaper than print for large audiences
- Digital signage is better than print as the former is more environmentally friendly
All this may seem great, but you may want to know exactly why you need digital signage. You need it because it not only informs and engages more people through creative presentation, but also reaches them instantly and reliably. Also, messages can be updated or retired in real-time. It is a modern approach to communications that engages viewers with bright, animated graphics and interactivity.
Messages can be distributed in seconds, no matter how detailed or from what source. Also, this is a powerful and flexible tool to deliver security, weather and emergency alerts speedily.
Digital signage fulfils a lot of communication needs. Some of these are:
1) To compel: student organizations and activities, benefits enrollment, charity drives
2) To inform: new policies at work, classes and training dates, wayfinding and directories, weather and news
3) To motivate: recognition and reward programs, stock prices and profit-sharing schemes, internal contests
4) To include: welcome messages, new hire and birthday announcements, community and social activities
5) To recognize: organization and individual achievements, safety benchmarks, sports teams stats
6) To warn: severe weather, fire and other emergencies, security threats
There are several such options available, so you need to analyze your unique requirements, before opting for a suitable digital signage solution. Here’s to attractive digital displays every day, all through the year…