Anyone familiar with the internet knows that it is constantly evolving. While futurists are progressing towards web 3.0 concepts, many businesses are just beginning to grasp the value of web 2.0. By allowing more channels for a brand to connect to their audience, businesses can experience a number of recruitment benefits by utilizing social media. Below are highlights of several benefits associated with social media recruitment:
- Job candidates can be searched geographically and found with higher accuracy than before, narrowing the number of candidates and adding to recruiting effectiveness.
- Available jobs can get filled quicker, lowering vacancy rates because of social media’s high usage rate and immediate response time.
- Social media recruitment has a low cost with high ROI.
- High number social media users are college students, creating a great way to attract fresh talent for entry level positions.
- Access to the top job candidates will be faster, helping your company’s ability to attract talent versus competitors.
- Increases the employer’s brand visibility online and establishes a leading-edge image for the brand.
- Open positions will be seen and read by a larger number of qualified candidates.
As more firms begin to step into social media networks, different employers will find their own best practice methods of recruiting for their particular field as these will vary. Testing copy and avenues are a great way to ensure compare various methods of social recruitment. These new techniques for recruitment should be acknowledged as they could potentially have a very impressive impact on your organization.