As I write this, I’m coming off a lunch break that lasted a little too long because I couldn’t stop watching YouTube Shorts on my TV. And if Instagram Reels are your own vertical video poison—and you own an Amazon Fire TV device—you can now do the same. Starting today, you can download the new Instagram for TV app to watch Reels on your big screen via a dedicated interface that should be way more natural than simply casting the mobile app from your phone.
Currently exclusive to Amazon devices, the Instagram for TV app supports up to five accounts and comes with full functionality for searching for Reels and profiles, as well as liking Reels and browsing comments or reactions (although text posts and photo posts are not included). Unlike on the standard mobile feed, Amazon says “Reels are organized into channels tuned to your interests,” which you can see from a horizontal home screen.
These channels are somewhat similar to the YouTube Shorts interface that’s baked into the standard YouTube TV app, showing you a small selection of shorts you can choose from based on a thumbnail. Examples include “For you” and “Popular with Friends,” but you’re also still able to swipe past any Reel to your heart’s content, and let the algorithm take you for a ride. A post from Meta also says channels could include Reels tailored to a specific topics that match your interests, like “sports highlights” or “hidden travel gems,” although the company hasn’t provided any screenshots or videos showing this off quite yet.
According to Meta, the new app is currently “an early test.” It’s starting with U.S.-based Amazon devices, and the company says it will “expand to more devices and countries” as it learns more (Amazon also says it’s the “first” company to get the app, implying others will get their own versions in the future).
What devices support Instagram for TV?
Currently, the Instagram for TV app is available in the Amazon Appstore for the following devices:
In addition to adding channels to the Reels experience, Meta says that future updates may also add ways to use your phone as a remote, share feeds with friends, and explore “a more intuitive way to channel surf.”
What do you think so far?
Instagram for TV leaves TikTok as the last major short form video platform without a dedicated TV app, although The Information reported earlier this Summer that TikTok is looking to catch up soon.
How to watch Instagram Reels on any smart TV or streaming device
While official Instagram for TV support is currently limited to Amazon devices, that doesn’t mean you’re out of luck if you don’t have a Fire TV stick or display. To watch Instagram Reels on your TV without using the Instagram for TV app, open Instagram Reels on your phone and start browsing. Next, pull up your phone’s quick settings menu by swiping down from the top-right corner.
On iOS, search for the screen mirroring button (which looks like two overlapping screens), and on Android, search for a button that says something like “Cast” (it will vary depending on your device). Tap it to see any compatible wireless screen mirroring devices nearby, which will let you view the mobile Instagram app on a TV screen, and even send audio over with it. It’s not foolproof—my LG OLED TV works with iOS Screen Mirroring but not Pixel casting—but it’s worth a shot.